AUGMENTED REALITY

Had the line between the virtual and the real been missing, what it would have costed you?

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  • Your classroom could become the cosmos. The past could be as vivid as the present. And the familiar could look like nothing you’ve ever seen.
  • With iPhone and iPad, those experiences are not only possible, they’re here. Augmented reality is a new way to use technology that transforms how you work, learn, play, and connect with almost everything around you. And this is just the beginning.

Welcome to a new world.

ARKit 3 makes it possible for developers to create augmented reality experiences that you can enjoy simultaneously with friends. Save and return anytime to pick up right where you left off. And easily send AR objects through Messages and Mail to be viewed in the real world.

iPhone and iPad have been custom-tuned with cameras that are great for shooting in low light and at 60-fps video — the perfect speed for augmented reality applications. And optical image stabilization enables greater visual clarity, so virtual elements can appear more naturally in your environment.

A13 Bionic isn’t just the most powerful and smartest chip ever in a smartphone — it’s also made for AR. CPU efficiency cores provide enormous processing power to support AR experiences. And the image signal processor enables real‑time lighting estimation, making virtual objects appear incredibly realistic.

Effective motion tracking is the key to maintaining the magic of AR. When interacting with a virtual object as if it’s in the real world, your iPhone or iPad has to accurately characterize the position of the object in relation to itself. That’s why iOS and iPadOS have been designed to precisely account for the distance between the motion sensors and cameras in every iPhone and iPad — as well as your device’s place in the world around you.

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